Ramit Sethi - Behind the Sales Page
For the first time ever, get a behind-the-scenes look at the secret playbook I've been using to quietly crank out 6- and 7-figure sales pages — for years
Like this 16-page Finisher's Formula sales page, which earned $344,523 in less than a week.
$344,523
5 days
I used the same playbook to write a crisp How to Talk to Anybody sales page, which 3 years after its release is still bringing in $19,070 a month.
$19,070
a month
And my behemoth, 193,044-word sales page for Zero to Launch, which generated more than $5,000,000 in its first 5 days…
$5,524,714
6 Days
…and has netted well over $10,000,000 since we launched it.
Over the past six years, I've used this secret playbook to write more than 20 sales pages, all of which pulled in over six figures in their initial launch.
I've used it to write sales pages for products from $99 to $10,000+.
I've used it to write sales pages across multiple categories, including:
And not only does this secret playbook deliver winning sales pages, it delivers them fast and stress-free.
Best of all, you can now watch along as I use this playbook to write a new sales page that generated over $600,000 in its first week.
Today, I want to show you exactly how I do it.
Hi, I'm Ramit Sethi, the New York Times best-selling author of I Will Teach You To Be Rich and the founder of IWT and GrowthLab.
We recently launched a new product called Mental Mastery. Our sales page for that course pulled in $617,944 in just a week. And it did it off of a funnel without a hard sell, without a webinar, without affiliates, without Facebook ads or any other gimmicks. Just a few casual emails and this sales page:
$617,944
4 days
We captured on video every step of the process we went through to create this sales page — including our secret playbook we've never shared before.
These videos cover the good, bad, and ugly of writing a sales page. We zoomed in on exactly how we overcame the most challenging parts of any sales page:
- Where do you start?
- How do you sell without sounding salesy?
- How do you write a sales page fast?
- How do you know if what you've written is good?
We captured our entire process, step by step, word by word.
Looking back, I have no idea how we managed to sell anything before we created this playbook — it was like reinventing the wheel every time we wrote a sales page!
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